GEICO | BOAT & RV

CREATIVE IDEATION // CREATIVE STRATEGY // 3D RENDERINGS

For GEICO Boat and RV Insurance, I led 3D concept development, ideation, and environmental renderings for a multi-city experiential program spanning major boat and outdoor shows nationwide. The environment centered around a custom-designed boathouse and RV pit stop structure, built to fully immerse attendees in the lifestyle before they ever hit the water or the road.

At the core was an AI-driven mirror experience aligned with GEICO’s “Boat You” and “Road You” campaign, inviting guests to meet their alter ego. Through a series of prompts, the technology generated a personalized image of each participant living their most elevated boating or camping life. The result was more than a photo moment. It was identity-driven storytelling within a scalable, tech-forward activation that turned a trade show footprint into a high-impact, aspirational brand environment.

Expertise:
Creative Strategy, Creative Direction, Design Execution, 3D Modeling + Rendering, Swag + Giveaway Sourcing

Execution:
3Ds Max, Illustrator, Photoshop