GEICO | MID-AMERICA TRUCKING SHOW

CREATIVE IDEATION // CREATIVE STRATEGY // 3D RENDERINGS

In partnership with Jack Morton Worldwide, I led conceptual development and environmental renderings for the GEICO Trucking Insurance experience at the Mid-America Trucking Show. Centered around a bold, oversized “Get More” claw machine, the installation transformed the booth into a high-impact brand environment designed to command attention and drive engagement. The result was a visually dominant presence that quickly became one of the most talked-about activations on the show floor.

Expertise:
Creative Strategy, Creative Direction, Design Execution, 3D Modeling + Rendering, Swag + Giveaway Sourcing

Execution:
3Ds Max, Illustrator, Photoshop