GOOGLE AI GOLF DEMO

CREATIVE IDEATION // CREATIVE STRATEGY // 3D RENDERINGS

For Google, I had the opportunity to lead structural design for a custom-built structural environment was developed to house an AI-powered golf demo experience. The installation featured a live swing setup using Google AI to analyze each participant’s mechanics in real time and deliver immediate, performance-based feedback.

The space was designed to balance athletic energy with technical precision, reflecting the intersection of sport and machine intelligence. A dynamic leaderboard component introduced a competitive layer, encouraging repeat engagement and sustained interaction throughout the activation.

By pairing advanced AI analysis with a thoughtfully designed physical environment, the experience transformed a traditional golf demo into a data-driven, high-performance brand moment.

Expertise:
Creative Strategy, Creative Direction, Design Execution, 3D Modeling + Rendering, Swag + Giveaway Sourcing

Execution:
3Ds Max, Illustrator, Photoshop